Commercial Photography - I Focus on the Details.

At Jo Belfield Photography I am committed to producing commercial photography that enhances your business. I take your products and I create images from them that make YOUR clients notice YOU. At it's simplest it's my job to create an image so eyecatching that potential customers are drawn in and want to read on and find out more about you and your product.

As a business owner myself I know how hard it is to grab attention in this age of relentless multimedia. You have to make an impact to stand out among your competitors. Bigger. better. sharper, clearer.

However, consumers today are educated about their needs and the items they want to purchase. The economic downturn and a weariness of mass-manufactureed products has led many consumers to favour products where the manufacturer has cared about the quality, has taken the time to work on the details. They are looking for quality and longevity, workmanship and even heritage over disposable items.

This fits in my philosophy about commercial photography as a whole. I will present a client with photographs of your product as a whole. However, after discussion with you, I will also present you with a series of photographs showing the details that make you and your product or business stand out from the crowd.

I aim to give you the "wow factor" to make people take notice, and then when you have caught their attention you are visually showing them the details - the reasons why they should chose you over your competitors.

I focus on the details because your business does too.

For more information on how focussing on the details with my product photography can help your business please telephone on 07908816147 or email jo@jobelfield.com

Helsby Family Photoshoot

One of my highlights of my recent trip to Helsby was an impromtu family photoshoot featuring R, aged 2, and his new baby brother - 10 week old baby B.


It was actually the first baby shoot i'd done and with reduced kit (natural light only, no studio lights / flash or even a reflector!) but I was pleased with the outcome. R and B's mummy is very happy with the images and so am I!

Helsby Arms Photoshoot

I have to admit the Helsby Arms www.helsbyarms.co.uk in Helsby, near Chester, effortlessly sails into my "top pubs" list. The pub is efficiently run by the landlord and landlady, Steve and Carole, and sumptious, beautiful food is cooked and presented by their head chef Lee Fish and his team with infinite care.



I am not writing this lightly - my parents and grandparents were both in the pub trade and my dad trained me wo his standards for waitressing and barwork during University holidays the same as he trained the other staff. So when I go into a pub I can generally spot a Brake Bros chocolate fudge cake from 20 paces and if there is something out of place I notice it.

When I first photographed the Helsby Arms, approximately 12 months ago, my brief was wide:to take publicity shots of the bar area, outside, food and kitchens. I was there from 9.30am until around 6pm as I also attended one of their infamous Cheshire Tweet Ups! in that time I found absolutely nothing I could criticise. I was, in all honesty, gobsmacked.

When I returned to the Helsby Arms yesterday I was visiting purely for pleasure and to attend another Cheshire Tweet Up (#cheshiretweetup on Twitter), however I had my camera with me and I just couldn't resist taking more photos.

You see, to my mind one of the things that makes the Helsby Arms so special is Carole's attention to detail. In every corner and on every windowsill is a perfect little still-life set-up just begging to be appreciated by their customers and off course, begging to be photographed.


This time I had a 50mm f1.8 lens so light was no issue and the wood floors and carpentry kept it's burnished tone. This time I concentrated on the details and creating modern images with a fine-art flavour. They can be used commercially or printed onto canvas or in a frame to produce art-works in their own right. It was an enjoyable exercise and a good indication of how I intend to approach capturing the little details that matter when on location at a wedding.


You can follow Carole on www.twitter.com/helsbyarms to find out all the latest news and offers at The Helsby Arms and of course, details of the next #Cheshiretweetup!


To discuss the photographic requirements for your business or family please contact Jo E. jo@jobelfield.com M. 07908816147

Jo Belfield